FORMING THE IMAGE OF A POLITICIAN THROUGH CONSTRUCTING THE IMAGE OF A CHARISMATIC LEADER
DOI:
https://doi.org/10.32782/2312-1815/2024-1-1Keywords:
political image, charismatic leadership, political technologies, information technologies, image, election campaignAbstract
This article explores contemporary issues of charismatic leadership. In the information age, image formation technologies are used to create a charismatic image of a leader. Information technologies make it possible to create an artificial image of politicians, which is widely distributed among citizens. To achieve political leadership, especially during an election campaign, the most attractive image for voters is formed. The visualization of political life increases the role of external characteristics that dominate the content of the political program. To achieve political leadership, which is especially charismatic, it is necessary to be guided by the politics of perception and actively use information technologies.
References
Blondel J. Political Leadership: Towards a general analysis. London. 1987. 225 p.
Dowse R.E., & Hughes J.A. Political Sociology. London. 1986. 334 p.
Krech D. Individuals in Society. New York. 1962. 167 p.
McGraw K.M. Political impressions: Formation and Management. Oxford Hand-book of Political Psychology, 2003. 420 p.
Myron R. The New Leader: A revolutionary approach to effective leadership. New York, 1987. 307 p.
Parsons T. The Sociological Theory & Modern Society. New York, 1967. P. 225.
Hermann M.G.(Ed.) Political psychology. San Francisco: Jossey-Bass. 1986. P. 402.
Stogdill R. Handbook of Leadership: A Survey of Theory and Research. R.Stogdill. New York. 1974. 339 p.
Tucker R. The Theory of Charismatic Leadership. Daedalus. 1968. № 3. P. 731–756.
Weber M. Economy & Society. Los Angeles. 1978. P. 434.
