UKRAINE’S GASTRODIPLOMACY AS A MECHANISM FOR SHAPING INTERNATIONAL IMAGE AND FOREIGN POLICY COMMUNICATION UNDER ASYMMETRY
DOI:
https://doi.org/10.32782/2312-1815/2026-23-7Keywords:
gastrodiplomacy, publicdiplomacy, culturaldiplomacy, image, communication, asymmetry, Ukraine, softpowerAbstract
The article examines Ukraine’s gastrodiplomacy as a component of public diplomacy in the context of asymmetric international interaction. The aim of the study is to determine the role of gastrodiplomacy in shaping the international image of the state and in developing foreign policy communication. It is demonstrated that in contemporary international relations the importance of non-material instruments of influence, particularly culture and communication, is increasing, enabling states with limited resources to strengthen their international presence. The paper summarizes the main approaches to understanding gastrodiplomacy and analyzes theoretical perspectives on asymmetry in international relations. It is substantiated that asymmetry affects not only the distribution of resources among states, but also the choice of foreign policy strategies and communication practices. It is determined that under conditions of asymmetry, gastrodiplomacy performs not only a representational but also a compensatory function, allowing states to influence the international environment through cultural and symbolic resources. Gastrodiplomacy also contributes to the establishment of informal contacts and the expansion of communication opportunities beyond traditional diplomacy. Using Ukraine as a case study, the article shows that gastrodiplomacy is implemented through the promotion of national cuisine, the activities of diplomatic institutions, participation in international events, as well as through diaspora initiatives and digital communication. It is concluded that gastrodiplomacy functions as a mechanism for shaping a positive international image and developing foreign policy communication, enabling Ukraine to strengthen its international presence
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