ANTI-CRISIS STRATEGIES OF STATE POLICY: THEORETICAL AND METHODOLOGICAL ANALYSIS

Abstract

The article provides an analysis of anti-crisis strategies of public policy in the context of the growing hybrid threats and the spread of disinformation as one of the key instruments of contemporary conflicts. The relevance of developing comprehensive approaches to crisis management, integrating political, security, informational, and socio-psychological components, is substantiated. The study examines international and Ukrainian experience in countering information attacks, with particular attention to mechanisms for coordinating the actions of state institutions, civil society, and international partners. It is determined that the effectiveness of anti-crisis strategies largely depends on the level of institutional capacity of the state, the development of strategic communications, and the ability of society to critically perceive information. Special attention is paid to systemic, information and communication, psychological, and security approaches to the analysis of hybrid threats, which reveal their multidimensional nature. Interdisciplinary methods for studying disinformation as a complex socio-political phenomenon are also considered. The article presents examples of the practical implementation of anti-crisis measures in Ukraine, including initiatives aimed at detecting and debunking fake information, which confirms the necessity of integrating the informational component into the overall system of public governance. It is concluded that there is a need to develop adaptive, cross-sectoral, and long-term anti-crisis policy strategies focused on enhancing national resilience, strengthening information security, and ensuring sustainable state development under contemporary challenges