CRITICAL DISCOURSE ANALYSIS AND GLOBALIZATION CHALLENGES OF THE 21ST CENTURY: APPLIED ASPECTS
DOI:
https://doi.org/10.32782/folium/2025.6.2Keywords:
discourse, globalization, critical discourse analysis, digital communication, artificial intelligenceAbstract
The article examines new dimensions of applying a relevant method of contemporary applied linguistics – the method of critical discourse analysis – in the third decade of the 21st century. It has been established that critical discourse analysis serves as an effective tool for identifying hidden ideologies and trends in digital media communication, including global politics. The study provides a detailed review of the latest areas of application of critical discourse analysis in light of the globalization-related social and political challenges of the 21st century. One of the most advanced approaches to critical discourse analysis is the decolonial approach, which critiques imperial-centric biases and the influence of populism on political discourse. The main thematic areas of critical discourse analysis have been systematized, with particular emphasis on emerging global discourses that characterize the communicative strategies of new global political alliances, such as the Collective West or the Global South. The role of critical discourse analysis in the ideological centering of indigenous knowledge systems is outlined, aiming to integrate them into the communicative space to enhance interaction with indigenous communities.This approach allows for the identification of deep-seated ideologies of indigenous populations and mechanisms for their integration into the global information space.The study verifies the application of critical discourse analysis in detecting and analyzing biases and errors in language generated by artificial intelligence, demonstrating how these technologies can both replicate and challenge established social hierarchies. The ethical considerations of AI-generated discourse are also examined. A distinct dimension of modern critical discourse analysis is the study of echo chambers – informational bubbles that restrict the communicative space within social networks. The article outlines prospects for the further evolution of the critical discourse analysis method to address applied linguistic challenges.
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